This year’s Proflora 2025 was more than just an exhibition — it was a true celebration of collaboration, creativity, and connection. At the heart of it all stood the Dianthus Land Challenge, an interactive experience that invited visitors to discover the beauty, diversity, and innovation behind the Colombian Dianthus.

Over three vibrant days, hundreds of visitors joined the challenge, collecting stickers from the eight participating breeders — Selecta One, SB Talee, Santa María, Propagar Plantas, Dümmen Orange, HilverdaFlorist, Danziger, and Breiercross — each representing a story of passion, breeding excellence, and color innovation. Once participants completed their brochure with all eight stickers, they received exclusive Dianthus Land merch, taking home not only prizes, but memories of an unforgettable experience.

Beyond the activity itself, the Challenge became a space for genuine connection — breeders, growers, buyers, and floral professionals came together to share ideas, build relationships, and explore new opportunities for collaboration. It was a reminder of how Colombian Dianthus continues to inspire the global floral industry with its resilience, color, and quality.

The Dianthus Land Challenge at Proflora 2025

The visibility achieved at Proflora 2025 strengthened the presence of Dianthus Land as a united alliance of breeders, showcasing Colombia as a powerhouse of floricultural innovation. The Challenge not only brought people to the stands — it brought them together.

Dianthus Land team celebrating Colombian floriculture at Proflora 2025

With Dianthus recognized as the Flower of the Year 2026 by The Florist UK, this year’s edition of Proflora marked a defining moment for the alliance. It reinforced what Dianthus Land stands for: collaboration, creativity, and the shared mission to take the Colombian Dianthus to new markets and new hearts around the world.

Read the article: https://theflorist.co.uk/news-1/dianthus-flower-of-the-year-2026